FAQ

Question: What is the difference between “online presence” and “branding”?

Answer:

“Online presence” (online presence/online image) and “branding” (brand) are correctly related, but they are not the same.

Online presence refers to the existence and visibility of a company in the digital space. includes a website, social media profile, online directory listings, search results, customer reviews and testimonials, and other forms of online presence.

Branding to the process of creating and managing a brand, i.e. introducing a set of values, features and associations that constitute a company in the context of its use. Branding includes a company definition, logo, slogan, visual footnote, brand voice, brand values ​​and brand marking.

To sum up:

An online presence is part of branding, but branding is more than just online access. Branding is a strategic brand management solution that includes both online and offline elements.

At acasta.it, we help our customers gain online access and a consistent brand that attracts customers and ensures reliability.

Written by

Anna Cieśnik

A woman in IT breaking stereotypes.


Efficiency and productivity

Strong brand awareness

Data security

acasta.it exceeds expectations

The acasta.it team are true professionals. They quickly understood my needs and created a website that exceeded my expectations.

Konrad Woga

Experience, passion and professionalism

I highly recommend working with Ania and Łukasz! These are people with a lot of experience and full of passion. Their understanding approach to my expectations as a client and calm explanations of how the world of IT and social media work help me better understand the Internet reality and build a credible image of my company online and offline. Apart from that, it's really nice to talk to them 😀 Once again, I highly recommend it!

Piotr Niemyski

Professional and pleasant cooperation

Nice cooperation, professional execution of orders. We recommend!

Stowarzyszenie Wolna Wola

How it works

How it works

  1. Contact Us:
    Tell us about your needs and business goals.

  2. We'll take care of the rest:
    We'll design, implement and take care of your IT solutions.

  3. Enjoy the results:
    Focus on developing your business, and we'll take care of the technology.

Features

  • Responsive web design
  • Intuitive navigation
  • Fast page loads
  • SEO
  • Social media integration
  • Data security
  • Cybersecurity training
  • Security audit
  • IT consulting
  • Technical support